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In spite of that, Tumblr remains a home to art, fandom, memes and social critique. At the same time, it has long dealt with issues such as recurrent bugs and functionality problems, bullying, hate speech and the glorification of self-harm, leading some users to term it the “blue hellsite.” Since its inception, Tumblr has served as a countercultural hub for women, queer folks, young people and marginalized communities. And in the years following the NSFW ban, I’ve seen many try to make sense of Tumblr as a platform on thecuspofacomeback or a vestige of abygoneera.Īnd yet, long overshadowed by social media platforms like Facebook and Snapchat, Tumblr continues to resist easy answers to what it is and could be.įrom ‘blue hellsite’ to hell in a handbasket The controversial policy led to a mass exodus from the site, the so-called Tumblr apocalypse.īoth as a communication researcher and early era user of Tumblr, I’ve contemplated the site’s unique place in internet culture. In 2018, Tumblr content deemed sexually explicit – or NSFW – was banned. However, many Twitter users proposing a migration to Tumblr seemed to be those who had abandoned the site only a few years prior. Tumblr – a microblogging platform launched in 2007 long known as a laboratory for social justice causes and burgeoning fan cultures – became one contender. (THE CONVERSATION) When tech billionaire Elon Musk made a deal to acquire Twitter in April 2022, many Twitter users threatened to shut down their accounts and migrate elsewhere online.